Effective Date: May 7, 2025

GroovyRoot (“we,” “our,” or “us”) respects your privacy. This policy explains how your information is collected, used, and protected when you visit or make a purchase from groovyroot.com (the “Site”).

1. What Information We Collect

We collect the following information when you interact with the site:

  • Personal info you voluntarily provide (like your name, email address, and payment details when placing an order or signing up for emails)

  • Order and transaction data through payment platforms (we don’t see your full credit card info)

  • Site usage info such as pages visited, time spent on site, and browser/device type (via Squarespace analytics and cookies)

2. How We Use Your Info

We use your information to:

  • Process and fulfill your orders

  • Send you order confirmations and updates

  • Respond to questions or customer support requests

  • Share occasional email updates or product announcements (only if you opt in)

  • Improve the website experience through analytics

3. Third-Party Services

We use trusted platforms to help run GroovyRoot smoothly, including:

  • Squarespace (website + store platform)

  • Stripe and/or PayPal (secure payment processing)

  • Email services like Squarespace Email Campaigns

These services only access your info as needed to perform their functions and are required to protect it.

We will never sell or rent your personal data.

4. Cookies + Analytics

GroovyRoot uses cookies to help understand how visitors use the site. These may track things like:

  • Which pages you visit

  • What links you click

  • Your general location and device/browser info

You can disable cookies in your browser settings if you prefer not to be tracked.

5. Your Rights

Depending on your location, you may have the right to:

  • Request a copy of the personal info we have about you

  • Ask us to update or delete your data

  • Unsubscribe from marketing emails at any time (we get it)

To make a request, email hello@groovyroot.com

6. Data Retention

We retain order and customer data only as long as needed to fulfill your purchase or comply with tax/legal obligations. After that, it’s securely archived or deleted.

7. Changes to This Policy

We may update this Privacy Policy occasionally. When we do, we’ll update the “Effective Date” above.

8. Contact Us

Have a question or concern about your data?
We’re here: hello@groovyroot.com